Plans & pricing
Every new account starts on the Free plan with 10 credits to try the product. When you're ready for more, three paid plans refill your credits every month and unlock the full toolkit.
The plans
| Free | Starter | Spark | Scale | |
|---|---|---|---|---|
| Price (monthly) | $0 | $24/mo | $49/mo | $199/mo |
| Price (yearly) | — | $20/mo · $240/yr | $41/mo · $490/yr | $166/mo · $1,990/yr |
| Credits | 10, one time | 300 / month | 650 / month | 2,500 / month |
| Connected accounts (TikTok accounts, YouTube channels and Instagram accounts) | 0 | 3 | 15 | 30 |
| AI chat tokens | 500K / month | 3M / month | 6M / month | 25M / month |
| Stock photo library | 5-image preview | Full access | Full access | Full access |
| Editor, scheduling, exports | Unlimited | Unlimited | Unlimited | Unlimited |
Yearly billing saves 17% — two months free.
Who's each plan for? Starter suits solo creators getting going; Spark (the most popular) fits creators publishing regularly across multiple accounts; Scale is built for teams and agencies running content at volume.
What's always included
The canvas editor, scheduling, automations, analytics, and image exports are unlimited on every plan — credits only meter AI generation. See Credits for the cost of each action.
Chatting with the AI assistant costs no credits; it uses the plan's monthly AI chat tokens instead. A typical message uses about 20K tokens, so 1M is roughly 50 messages. The full allowance resets on the 1st of each month at 00:00 UTC, whether you pay monthly or yearly, and unused tokens don't roll over. There is also a cap of 60 messages an hour. The ring next to the chat's Send button shows what's left.
Publishing to TikTok, YouTube or Instagram, by hand or from an automation, needs a paid plan: the Free plan can't connect a TikTok account, YouTube channel or Instagram account, so on Free you edit and download your posts. TikTok accounts, YouTube channels and Instagram accounts share one allowance, counted across all your projects. Accounts you connected on a paid plan stay connected and keep posting if you move to Free; you just can't connect new ones. A YouTube channel stays only while it keeps posting; see Post to YouTube.
Upgrading
- Open Settings → Billing (or click Upgrade on any locked feature).
- Toggle monthly or yearly.
- Click Get started on your plan and complete checkout — payment is by card, handled securely by Stripe, and promo codes are accepted.
Your plan activates as soon as payment confirms, and your credit balance is topped up to the plan's monthly allowance. More detail in Manage your subscription.