Key concepts

A short glossary of the terms used across the app and these docs.

#Project

Your workspace for one brand or campaign. Create as many as you need from the Projects flyout in the sidebar. Each project has these tabs:

• Overview — the project at a glance: stats, a calendar of its automations' posts, and the brand this project is for.
• Playground — the canvas editor holding the project's posts.
• Templates — the templates this project uses.
• Automations — recurring auto-posting schedules.
• Accounts — the TikTok accounts, YouTube channels and Instagram accounts the project posts to.

Deleting a project permanently removes its posts, automations, and connected accounts — you'll be asked to type delete to confirm.

#Post and slide

A post is one carousel: a card on the Playground canvas that downloads or publishes as a unit. Each post holds up to 10 slides — the individual image frames, shown side by side with dashed connectors.

#Template

A complete example carousel: slides with image slots (each slot tells the AI what kind of image to find or generate) and text layers (each tells the AI what to write, in what style). Run the same template ten times and you get ten different on-brand posts. The AI adapts the sequence to your request: a “Top 5” example can become “Top 6” with an extra item slide. Slides marked Keep unchanged remain fixed.

Templates come from four places: import one from a TikTok or Instagram carousel link (the AI rebuilds the layout automatically), describe one to the AI chat and it designs it for you, build one from scratch, or remix a shared template from the library. See Templates.

#Brand

Each project is one brand, described on its Overview tab: name, what it is and who it's for, optional website and image. Every post in the project is written with it in mind. Feature your brand in a generation and the AI mentions it naturally in the copy, and can use its image as the visual reference for generated images. Some templates always feature it. See Project overview.

#Automation

A recurring posting schedule for a project: pick templates, link a TikTok account, YouTube channel or Instagram account, choose days and times, and the system keeps a queue of posts generated ahead of time and publishes each one when its slot arrives. See Automations.

#Credits

The usage currency for AI work. Generating posts, importing templates, and other AI actions each cost a few credits; editing, scheduling, and downloading are always free. Your balance shows under your name at the bottom of the sidebar. Paid plans refill credits monthly. See Credits.

#The Project chip in chat

The Project chip above the AI chat's input is the project the chat acts on, and so the brand it writes for. It is required before the assistant can generate posts, save your brand, or create automations.